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So far, there were no comparable offers, so my research applied to products from the field of e-learning, preferably with a focus on challenge-based learning and the target group children & adolescents.

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The creation of competitive profiles (in terms of marketing strategy, target market, core business, usability, layout, navigation structure, compatibility, content, design and performance) together with SWOT analysis helped to assess current offers in this area.

Also, general advantages and disadvantages of online courses and the question of how e-learning could be integrated into the context of conventional school forms was an important part of the research.

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